What is Marketing?
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers. Everything from market research to writing ad copy falls within the realm of marketing. At first glance , marketing even a single product or service can seem like an enormous challenge. We will learn about Digital Marketing in later stage.
4P of Marketing:-
In the late 20th Century marketing thought leaders developed the concept of “Marketing Mix”. A set of concepts and tools that help companies achieve their objective within market. At core of this model are 4P’s
· Product- What are you selling? Marketers should be familiar with all the factors and specification of the products they sell.
· Price-To determine How much your product should cost, you’ll need to do some research & understand How much consumers are willing to pay.
· Promotion-Marketers have many channels through which to promote their products. From Radio ads to social media banners, you will need to decide which are right for your brand.
· Place-Your customer’s need to be able to find & purchase your product. Can they buy your product online? Do they need to visit a store? You will need to consider How much inventory to hold and Where to keep it? These days, inbound marketing strategies rely on engaging content to bring customer to you (or your website).
Staying up to date with latest Marketing Trends-
A good marketer never stops learning. Though the fundamental of Marketing may remain steady over time. The specific strategies business deploy are affected by a number of factors.
1.Changing Consumer Demographic-
Younger generations of people may respond to different appeals, compared with older generations. Customer opinions can greatly influence your content strategy.
Mobile devices, voice search & other developments offer new ways for Marketers to reach their customers.
3.Fluctating Market Conditions-
The Global Economy is in constant flux; what was affordable to consumers yesterday may be out of reach tomorrow.
Political & Social movements shape the way consumers view companies and their offerings.
Digital Marketing Vs Traditional Marketing
A lot of people think that Digital Marketing has been taking over traditional marketing. The Marketing arena is changing after many of the News Papers going digital.
Traditional Marketing has fallen over the years because of the invent of Smart Phones and their conveniences. People find Digital Gadgets a lot more user friendly.
Traditional Marketing has many facets. For instance, it includes tangible items like print ads in Magazines or News Papers, Business Card. It can also include commercial on Radio or TV, posters, Brochures and Billi boards. Anything except Digital ways to promote your brand is Traditional Marketing.
Another meaning of Traditional Marketing is when people find your business through reference or network and start buying your product or service. The selling technique remain on 4P’s PRODUCT, PRICE,PROMOTION & PLACE. Even brand should know; How to include these 4P’s of Marketing in Business.
As long as technology is evolving, Digital Marketing continues to grow. Digital Marketing includes social media mentions, websites, Banner ads and YouTube videos. Digital Marketing is quiet similar to Traditional Marketing but it just uses Digital Devices. Online Marketing is a form of inbound marketing, and its main aim is for customers to find you.
Marketing your business through social media channels becomes easy like online organic search, paid search or by reading content online like article or blog.
CATT (content, attention, trust, transaction)-
As you can see the above picture n stands for niche, niche is basically a category for which you will be creating content it can be anything through which you can provide value to the customer
So after you selected A category for which you are planning to put content so C stands for content and now you have created content it is time to Grab attention so A stands for attention ,you can grab attention through various advertisements ,SEO, influencer marketing and so on , now you have created content grabbed the attention , now through your content you should also build trust with your audience , it is the main factor which will be deciding your career if you breach the trust it is more likely that you will not be successful once you build the trust transaction will happen naturally just you have to put the product if they trust you they will do transaction
Let me explain this through example
So suppose my niche is dance
So now what i will do i will create some videos and that can be short videos, long videos, reels as i have created now i will put it on social media i will run paid ads on different medium if people like my dance they will request me to make tutorial videos so i will take request of them and start making tutorial on dance videos so what I did? I build the trust through taking request of them and working on it and give reply to people who have doubts or query you can resolve them so they will trust you now it is time for transaction now you can launch your advance training of dance as people already know you well chances of transaction is very high ,you can also open your dance academy and people can come to your dance academy and learn from you.
So it was a example of CATT I hope you guys understood.
Integrated Digital Marketing
So Integrated digital marketing is basically combination of all the modules
People try to get success in separate module like they learn email marketing they do email marketing and they do or they learn SEO , social media and they try to get success,they get a little bit success but not that much
So how integrated digital marketing works?
So as you can see above picture
If you do everything together you are more more likely to get success very faster so let me give you example
Suppose initially I have created eBook that gives knowledge about 20 points about blogging so it is the basically free eBook but in return of that you are getting email IDs of the person who is getting eBook from you so in future you will create a blog you will send him on his email so what happened you have gained get a subscriber to whom you are sending your blog post to him , now suppose like that by providing free content you have build email list of 5000 people so you have your 5000 subscribers to whom you can send customize emails and if they are interested they will open it and get the knowledge you can also run paid ads like that you can build subscriber base if you launch anything new you can directly send notification to them if they are interested they will come and do transaction. So in this everything is involved like SEO, paid ads, content marketing and social media. So that was all about Integrated digital marketing.
What is personal branding?
People want to hear from person more than brand because they feel some connection with the person let me give you example Baba Ramdev is a personal brand if he tells this product will help you to keep you healthier people are more likely to buy it compared to a advertisement of company which gives the same message another example is Elon musk and you can think of so many.
But everything has pros and cons-
Personal brands can not be invested in .Example people can not invest in Baba Ramdev
Personal brands can acts as influencer to rise the brands like Baba Ramdev have Patanjali which can be invested in.
So if you create your personal brand you can create many more brands by your influence.
How to create personal brand?
Learn a skill
Work on it
Blog about it
Startup-Launch your product or services
So we have learnt today about Marketing ,Digital vs traditional marketing, integrated digital marketing ,CATT marketing funnel and personal branding.
Hope you like my explanations and example. Kindly, give your feedback.
If you are student or professional and looking for more in Digital Marketing click on https://riyachatterjee.com/how-to-create-a-b2b-content-marketing-strategy/
Do you want to know more about Website building without code? Read this blog-Make Website Without Coding
To know important things in Digital Marketing read this blog-https://liftmyweb.site/most-important-things-in-digital-marketing/