What is Marketing?
Before knowing about Digital Marketing lets try to learn about Marketing.
Marketing encompasses the strategies and tactics brands use to promote their products and services to consumers.
Everything from market research to writing ad copy falls within the realm of marketing. At first, glance, marketing even a single product or service can seem like an enormous challenge.
4P of Marketing:-
In the late 20th Century marketing thought leaders developed the concept of “Marketing Mix”.
A set of concepts and tools that help companies achieve their objective within the market. At the core of this model are 4P’s
What are you selling? Marketers should be familiar with all the factors and specifications of the products they sell.
To determine How much your product should cost, you’ll need to do some research & understand How much consumers are willing to pay.
Marketers have many channels through which to promote their products. From Radio ads to social media banners, you will need to decide which is right for your brand.
Your customers need to be able to find & purchase your product. Can they buy your product online? Do they need to visit a store?
You will need to consider How much inventory to hold and Where to keep it?
These days, inbound marketing strategies rely on engaging content to bring customers to you (or your website).
Staying up to date with the latest Marketing Trends-
A good marketer never stops learning. Though the fundamental of Marketing may remain steady over time.
The specific strategies businesses deploy are affected by a number of factors.
1. Changing Consumer Demographics-
Younger generations of people may respond to different appeals, compared with older generations. Customer opinions can greatly influence your content strategy.
2. Emerging Technology-
Mobile devices, voice search & other developments offer new ways for Marketers to reach their customers.
3. Fluctuating Market Conditions-
The Global Economy is in constant flux; what was affordable to consumers yesterday may be out of reach tomorrow.
4. Cultural Shifts-
Political & Social movements shape the way consumers view companies and their offerings.
Digital Marketing Vs Traditional Marketing
A lot of people think that Digital Marketing has been taking over traditional marketing. The Marketing arena is changing after many of the News Papers went digital.
Traditional Marketing has fallen over the years because of the invention of Smart Phones and their conveniences. People find Digital Gadgets a lot more user-friendly.
Traditional Marketing has many facets. For instance, it includes tangible items like print ads in Magazines or News Papers, Business cards.
It can also include commercials on Radio or TV, posters, Brochures and Billi boards. Anything except Digital ways to promote your brand is Traditional Marketing.
Another meaning of Traditional Marketing is when people find your business through references or networks and start buying your product or service.
The selling technique remains on 4P’s PRODUCT, PRICE, PROMOTION & PLACE. Even brands should know; How to include these 4Ps of Marketing in Business.
As long as technology is evolving, Digital Marketing continues to grow. Digital Marketing includes social media mentions, websites, Banner ads and YouTube videos.
Digital Marketing is quite similar to Traditional Marketing but it just uses Digital Devices. Online Marketing is a form of inbound marketing, and its main aim is for customers to find you.
Marketing your business through social media channels becomes easy like online organic search, paid search or by reading content online like articles or blogs.
CATT (content, attention, trust, transaction)- n*CATT
As you can see the above picture n stands for niche, a niche is basically a category for which you will be creating content it can be anything through which you can provide value to the customer
So after you selected A category for which you are planning to put content so C stands for content and now you have created content.
It is time to Grab attention so A stands for attention, you can grab attention through various advertisements, SEO, influencer marketing and so on.
Now you have created content that grabbed the attention, now through your content you should also build trust with your audience.
It is the main factor which will be deciding your career if you breach the trust it is more likely that you will not be successful.
Once you build trust transactions will happen naturally just you have to put the product if they trust you they will do the transaction
Let me explain this through an example.
So suppose my niche is a dance
So now what I will do? I will create some videos and which can be short videos, long videos, or reels I have created now I will put them on social media.
I will run paid ads on different mediums if people like my dance they will request me to make tutorial videos so I will take their request of them and start making a tutorial on dance videos.
So what I did? I build trust by making requests of them and working on them and giving replies to people who have doubts or queries.
You can resolve them so they will trust you now it is time for a transaction now you can launch your advanced training in dance.
As people already know you well chances of a transaction are very high. You can also open your dance academy and people can come to your dance academy and learn from you.
So it was an example of CATT I hope you guys understood.
Integrated Digital Marketing
So Integrated digital marketing is basically a combination of all the modules
People try to get success in a separate module like they learn email marketing they do email marketing and they do or they learn SEO, and social media and they try to get success, they get a little bit of success but not that much
So how integrated digital marketing work?
So as you can see above picture
If you do everything together you are more likely to get success very faster so let me give you an example
Suppose initially I have created an eBook that gives knowledge about 20 points about blogging so it is the basic free eBook but in return that you are getting the email IDs of the person who is getting the eBook from you.
So in future, you will create a blog you will send him via his email so that happened you have gained get a subscriber to whom you are sending your blog post to him.
Now suppose like that by providing free content you have to build an email list of 5000 people so you have your 5000 subscribers to whom you can send customized emails if they are interested they will open it and get the knowledge.
You can also run paid ads like that you can build a subscriber base if you launch anything new.
You can directly send a notification to them if they are interested. They will come and do the transaction. So in this everything is involved like SEO, paid ads, content marketing and social media.
So that was all about Integrated digital marketing.
What is personal branding?
People want to hear from a person more than a brand because they feel some connection with the person let me give you an example.
Baba Ramdev is a personal brand if he tells this product will help you to keep you healthier people are more likely to buy it.
Compared an advertisement of a company which gives the same message another example is Elon musk and you can think of so many.
But everything has pros and cons-
Personal brands can not be invested in. For example, people can not invest in Baba Ramdev
Personal brands can act as influencers to rise the brands like Baba Ramdev have Patanjali which can be invested in.
So if you create your personal brand you can create many more brands through your influence.
How to create a personal brand?
Learn a skill
Work on it
Blog about it
Startup-Launch your product or services
So we have learned today about Marketing, Digital vs traditional marketing, integrated digital marketing, CATT marketing funnel and personal branding.
Hope you like my explanations and example. Kindly, give your feedback.