Do you want to be your clinic’s/Hospital’s website at the top of the search engine results page (SERP) in Medical Digital Marketing?
One of the most powerful mechanisms with which you can advance is blogging in Medical Digital Marketing.
Blogging in Medical Digital Marketing and creating content about your therapy, you give the search engines more pages to index and deem relevant to a user’s search keywords.
In a sense, creating a blog gives you a wider opportunity than a website without one.
Blogging has been proven to strengthen a website’s rating within search engine algorithms. Even more important, though, blogs allow you to use strategic keywords that are vital to your ranking on the search results pages.
The use of keywords is one of the most effective ways to optimize your search engine profile.
The benefits of writing a blog on your website are as follows-
1)Connect with your audience-
It is a very important aspect of marketing is to connected with your target audience. Connecting to the Target audience is a very important condition for any business or organization.
Response from your target audience is directly proportional to your organizational growth. Your ability to connect with your target audience will make you stand different from others.
Connecting with your audience will help you to understand the suffering, and needs of your patients. This way, you keep up with your target audience and adapt whatever you need to in order to stay relevant.
Blogs, and especially blog comments, allow people to respond to your ideas. Responding to these comments is very important when it comes to creating that personal relationship.
Connecting to your audience will most likely result in repeat customers, particularly if you do it as genuinely as you can.
2) Be an Expert in Your Field
Not only will you connect with your audience, but your own blog will also help establish you as an expert in your specialty. Consistently blogging will help show your audience what you know.
Your knowledge and experience provide them with information and insight that they can’t get on generic healthcare sites.
One of the benefits of becoming an expert in your therapy is you will be exposed to many opportunities that will increase your options for incoming revenue.
As you become an expert and thereby enhance your personal branding, you will see people begin to flock towards you for features in magazines, newspapers, and even television interviews.
3) Use SEO Techniques to Get Unique Searches
Use your blog to mine unique keyword searches, increase your search engine website ranking and gain more followers.
If you pepper your blog content with search engine optimized keywords, your website and practice will appear higher up in search engine results and will drive more traffic to your site.
Not only that but having more blog posts will also help you access unique SEO keywords that other healthcare websites may not be targeting. To know more about SEO in Medical Digital Marketing for Doctors /Hospitals read my article on ‘With Medical Digital Marketing grow your Practice’.
4) Link Up With Social Media-
Post your blog entries on Twitter or Facebook as a way to gain even more followers. If you have unique and relevant content, you can reach a wider audience than ever before by providing information that they’re searching for online through different channels, like social media.
Whether you’re blogging daily, twice a week or monthly, adding personalized content to your site will help your dental or medical practice stand out and offer something special to current and future patients.
72% of internet users searched the web for healthcare information, and most of them used general search engines rather than health-specific sites like WebMD or Medscape.
While some healthcare organizations have been skeptical of blogging, it is essential to your inbound marketing strategy for potential and existing consumers alike.
People deserve easy access to high-quality health information. Unfortunately, the quality of online health and wellness information varies dramatically. The last thing you want is for your patients or members to rely on internet chat rooms for their important healthcare decisions and diagnoses.
Of those who use the internet for healthcare research:
- 87% research diagnoses and medical conditions
- 82% study their prescription medications and potential side effects
- 74% check their symptoms before calling the doctor
- 35% look for alternatives to their doctors’ recommended treatment protocols
Well-written, accurate, and approachable content can improve your consumers can improve their healthcare literacy and health outcomes.
Build Trust With Patients and Other Stakeholders-
We live in a complicated “post-truth” world. People are skeptical of almost everything, and concerns about profit motives make many leery of healthcare organizations.
In 1966, 73% of Americans had “great confidence” in the medical profession. According to a 2014 study, published in the New England Journal of Medicine, that number had dropped to 34% by 2012.
A well-written blog can foster trust and discourage unhealthy skepticism. It also opens up another channel of communication with your members and patients.
According to a 2015 survey, 46% of people withhold information from their doctors because they’re afraid of being judged.
If your healthcare blog candidly and empathetically talk about sensitive issues like diet, tobacco and alcohol consumption, and addiction, your readers might discover that you’re more approachable than they expected.
Express Your Healthcare Organization’s Value Proposition
Your organization is unique. Maybe you have an innovative approach to coordinated healthcare. Perhaps your care teams’ diversity and language skills mirror the population they serve.
Or maybe your organization is a leading-edge research institution. Your blog can keep readers up to date about your biggest successes and initiatives.
This doesn’t mean that your blogs should be a marketing blitz. Instead, you should express your organization’s value through a carefully curated editorial calendar, a consistent voice and style, and regularly updated content.
Improve Your Website’s Visibility
Every healthcare organization wants to improve or maintain its organic search rankings. Blogging is one of the best ways to boost your page rank.
When Google and other search engines rank pages, they consider a variety of factors, including the quality of those pages’ content. Their algorithms assess inbound links, topic authority, the structure of your blogs, and your array of keywords.
If you just have a home page and an “Our Services” page, you’re missing out on opportunities to add depth and breadth to your website. A blog allows you to provide detailed content that targets your members’ and patients’ interests and concerns.
But the major problem that health care professionals have is that they simply don’t have the time to create blog content consistently and creatively.
Most people who work in the medical field are just too busy to blog effectively while managing all of their other responsibilities.
Digital marketers can be the solution to that problem. They have worked with doctors to create content about their offices that not only draws their clients’ interest but improves their search engine ranking as well.
To know more about Medical Digital Marketing click here to download a free e-Book.
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